2/10 Technologies & Trends, or "macro-myopia"

I’ve long recognised that there is a category of technologies and trends that are “2/10 signals” or events; that is, technologies (and their underlying trends) which largely fail to live up to the ‘hype’ in the first two years of existence but that, when we look back ten years later, we see that technology represented a […]

By |July 8th, 2007|innovation, Media, Strategy, Web 2.0|0 Comments

What is the 3rd Horizon?

So why did I name this blog ‘3rd Horizon’? Because that’s kinda where I like to work.

Most companies are ruthlessly operationally-focussed – few more so than media companies, which tend to ‘live’ from ratings book to ratings book, interrupted only by monthly or quarterly sales figures. It is a tough, highly competitive world, so it […]

By |April 8th, 2007|3rd Horizon, innovation, Media|0 Comments