Raising Money 101 – Learning How to Sell

As an entrepreneur, you are in constant “sell mode”. Each human interaction – a lunch meeting, a formal presentation or a surprise encounter with an old school friend while wandering down the street – is a chance to ‘sell’ your idea, product or venture.

I use “sell” here in a broader sense.

When […]

By |February 1st, 2008|Cash, entrepreneurs, investors, VC|0 Comments

Raising Money 101 – Overcoming Information Asymmetry

I wanted to shed some light on why so many entrepreneurs find it difficult to “sell” their ideas or venture – especially in terms of obtaining funding.

Two words: information asymmetry.

Almost all business interactions involve information asymmetry: individuals on one side of the bargaining table have much better information than those on […]

By |January 29th, 2008|Cash, entrepreneurs, VC|0 Comments

Raising Money 101 – Getting specific about the investment proposition

When making a pitch, you need to be very clear exactly what it is you are offering and exactly what it is you are expecting in return.

As mentioned in an earlier post, some individuals find discussing money uncomfortable. But fundraising requires you to be very, very precise. You NEED to get into the […]

By |January 26th, 2008|Cash, VC|0 Comments

Raising Money 101 – Polishing Your Presentation

One point often overlooked by entrepreneurs is the importance of a polished presentation.

First impressions count. If you can’t generate interest in your proposed venture while simultaneously demonstrating your professionalism and the degree of thought and planning that has gone into your proposal, then you are pretty well dead in the water, and almost […]

By |January 13th, 2008|Cash, entrepreneurs, VC|0 Comments

Bubble 2.0 – Advertising Platform the Key to Online Domination

The Wall Street Journal Online published an interesting article last week titled Microsoft Fires Volley At Google in Ad Battle, which states in part:

Some industry executives believe the Internet today is facing the sort of turning point that the computer-operating-system sector confronted two decades ago: Whoever controls the technology platform for buying and selling online […]

By |October 2nd, 2007|3rd Horizon, Cash, Media, Strategy, VC, Web 2.0|0 Comments

Cash is King (Australian Anthill)

This is an excerpt from a regular column I write – <strong>Neely Ready</strong> – which appears in <a target=”_blank” href=”” title=”Australian Anthill Magazine Web site”>Australian Anthill</a>.


While sometimes apocryphal, start-up failure rates tell a sombre story: most start-ups don’t see their third anniversary. There are many causes of this high attrition rate, but a primary factor is poor cash flow management.

Some founders simply miscalculate how much capital is required to get their business off the ground. Others are overly optimistic when forecasting key milestones (such as the date of first sale or break-even point). Still others allow the heady exuberance of a new project go to their heads (and cheque book).

By following a few simple rules, you can stretch your dollar further, and enhance your chances of success:


By |April 30th, 2007|Australian Anthill, Cash, Uncategorized|1 Comment

How Creative is Your Business? (Australian Anthill)

I write a regular column – Neely Ready- which appears in an (exellent) magazine, Australian Anthill.


How creative is your business?

Entrepreneurs and scientists use the concepts of ‘creativity’ and ‘innovation’ interchangeably. This is not surprising, as both play an integral role in the new product development process. They are not the same, however they do have a symbiotic relationship: each is largely useless without the other.

Creativity is the process of coming up with new ideas. Everyone is capable of being creative, and there is no single, definitive methodology for generating creative ideas.

Innovation, on the other hand, is a broader process of implementing a creative idea – or ‘applied creativity’. Innovation is intrinsically harder than creating ideas, and there is again no definitive methodology. However, it is the process of creativity – coming up with the spark of an idea that kick starts the new product development process – that most individuals and businesses believe they require assistance with (perhaps because creativity is seen as a behaviour, whereas innovation is seen as a process). […]

By |April 15th, 2007|Australian Anthill, Cash, Culture, Media, VC|0 Comments