Mark Neely

/Mark Neely

About Mark Neely

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So far has created 92 blog entries.

Do we need to kill “big data”?

A recent article on Techcrunch made the argument that the term “big data” should be abandoned, on the basis that it has fallen into generic usage and, in any event, no longer represented how organisations are thinking about their data.

Organisations aren’t interested in amassing lots of data, the author – Leena Rao […]

By |January 18th, 2013|Design Thinking, innovation, Strategy, Web 2.0|0 Comments

Breaking free of the website ‘product’ mindset using real-time data and search

(I wrote the following blog post for my new employer’s blog – see the original at

In dozens of large-scale website development projects, I have witnessed well-intentioned project teams repeat the same mistake in prioritizing their time, focus and investments.

The primary driver of project mistakes is the incorrect assumption that the […]

By |January 3rd, 2013|Design Thinking, Search, Web 2.0|0 Comments

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment

Email opt-out processes – laggards abound

This past week I invested considerable time getting my Inbox under control.

A lot of the effort involved unsubscribing from electronic newsletters I no longer found useful, and opting out of marketing/promotions databases I found annoying.

Throughout the process I was amazed at the number of organisations/individuals that were still using manual processes to handle subscriptions (e.g. […]

By |July 31st, 2012|Uncategorized|0 Comments

How ready are organisations for digital business? Still surprisingly low.

McKinsey has issued a report outlining the results of global C-level executive survey on readiness/preparedness for digital business.

Three strategic priorities for business are:

1. Big data/analytics – 25% of companies reported this was in the Top 3 corp priorities. A further 26% said it was in the Top 10.
2. Digital marketing (inc. social media) – 25% […]

By |July 3rd, 2012|Uncategorized|0 Comments

Confessions of an adaptive strategist

Welcome to 2012.

It’s hard for me to believe it, but this blog has lain idle since January 2009. A couple of factors contributed to this *ahem* sojourn.

First, my daughter (Miss Sophie) entered my life and has managed to account for pretty much every spare minute of it since.

Second, there was a trajectory change career-wise. After […]

By |January 24th, 2012|Leadership, Strategy|1 Comment

My Facebook Nightmare

It started with a phone call around 7.30pm on Wednesday night, January 14th. A concerned friend was calling from interstate.

“Mark, where are you?,” he asked.

“I’m at home. Why?” I replied.

“So you’re not in London?”


“And you haven’t been robbed at gunpoint and had your wallet stolen?”

“No! […]

By |January 28th, 2009|Culture, Media|51 Comments

Connectivity ‘lag’ & impact on digital business models

I had one of those ‘gotcha’ moments today.

I’m in the process of moving and, despite my best efforts, find myself in a broadband ‘dead zone’. Not in the sense that I moved to the boondocks, but due to the time it is taking my provider (iiNet) to commission an ADSL2+ service at my […]

By |January 13th, 2009|innovation, Web 2.0|1 Comment

Major Media Failed the 2008 ‘Online Election’

Given how late in the day it is, I suspect everyone is almost over the 2008 US election.

But I wanted to add a note about my experience in trying to monitor the election online today.

I watched the CNN TV coverage live, but wanted to compare/contrast their stats with that of other […]

By |November 5th, 2008|Media, Web 2.0|Comments Off on Major Media Failed the 2008 ‘Online Election’

Are Poor Metrics Holding the Online Industry Back?

A recent survey by McKinsey highlights the growing challenge faced by marketers in deciding how to allocate their media spending:

The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it…A June 2008 McKinsey digital-advertising survey of 340 senior […]

By |October 29th, 2008|Interactive, Media, Strategy, Web 2.0|3 Comments