Yearly Archives: 2012

/2012

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment

Email opt-out processes – laggards abound

This past week I invested considerable time getting my Inbox under control.

A lot of the effort involved unsubscribing from electronic newsletters I no longer found useful, and opting out of marketing/promotions databases I found annoying.

Throughout the process I was amazed at the number of organisations/individuals that were still using manual processes to handle subscriptions (e.g. […]

By |July 31st, 2012|Uncategorized|0 Comments

How ready are organisations for digital business? Still surprisingly low.

McKinsey has issued a report outlining the results of global C-level executive survey on readiness/preparedness for digital business.

Three strategic priorities for business are:

1. Big data/analytics – 25% of companies reported this was in the Top 3 corp priorities. A further 26% said it was in the Top 10.
2. Digital marketing (inc. social media) – 25% […]

By |July 3rd, 2012|Uncategorized|0 Comments

Confessions of an adaptive strategist

Welcome to 2012.

It’s hard for me to believe it, but this blog has lain idle since January 2009. A couple of factors contributed to this *ahem* sojourn.

First, my daughter (Miss Sophie) entered my life and has managed to account for pretty much every spare minute of it since.

Second, there was a trajectory change career-wise. After […]

By |January 24th, 2012|Leadership, Strategy|1 Comment