I had one of those ‘gotcha’ moments today.
I’m in the process of moving and, despite my best efforts, find myself in a broadband ‘dead zone’. Not in the sense that I moved to the boondocks, but due to the time it is taking my provider (iiNet) to commission an ADSL2+ service at my new place.
So this week I find myself sitting in my office surrounded by packing boxes and limping along on my standby 1Gb 3G wireless service (via Three, connected @ 7.2Mbps). Normally I only use this when I find myself travelling and staying at hotels with outrageous broadband charges. Now I am trying to run a business and maintain a connection with the outside world.
And you know what…it is ridiculously difficult to get by on a 1Gb plan over a painfully slow wireless connection.
But that’s not the point of this post. My point is that for all the frustration this situation is causing me, I still have *greater* connectivity that most Australians.
That’s right…the majority of Australian households use Telstra’s cheapest broadband plans, with 200Mb per month quotas and barely-better-than-dialup speeds.
Which brings me to that ‘gotcha’ moment I experienced earlier today: how does this ‘connectivity lag’ impact your business and technology plans, and how will it impact your growth in the local market? If the average Australian household has ‘fraudband’, and your product/service assumes high connectivity, how does this shape your ability to serve the local market? How could you reshape your offering to target a broader section of the local market (at least until the connectivity lag reduces)?
Food for thought.