A recent survey by McKinsey highlights the growing challenge faced by marketers in deciding how to allocate their media spending:
The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it…A June 2008 McKinsey digital-advertising survey of 340 senior […]
Michael Heller has just released an ebook Gridlock Economy: The Tragedy of the Anticommons, which provides a short overview of the thinking encapsulated in his new book by the same name.
It provides an interesting counter-point to the growing trend of co-creation and co-ownership of various assets, from (physical) property through to software, knowledge […]
It’s has been a fair while since my last post, as I’ve been grappling with some interesting strategy issues for a client project.
However, I’ve been having a few conversations with friends and colleagues about the likely impact of the recent economic crisis on the ‘Web 2.0’ scene. These conversations reminded me of a […]