Following up on my last post about the role of ‘lead users’ in the innovation process, two colleagues, Darren Sharp and Mandy Salomon from the Faculty of Life and Social Sciences of the Swinburne University of Technology, have released a very interesting and worthwhile report – User-led Innovation: A New Framework for Co-creating Business and Social Value.
The report seeks to answer three key questions:
- What are the key drivers of user-led innovation?
- How does user-led innovation affect organisations’ relationships with key stakeholders?
- What are the most effective strategies to engage user participation?
The report explores in some detail how virtual environments like Second Life offer a glimpse of how lead-users innovate and co-create, and how these activities create real economic value.