Monthly Archives: May 2007

Creating Culture (Australian Anthill)

This is an excerpt from a regular column that I write – Neely Ready – which appears in a magazine called Australian Anthill.


The Importance of Culture

Every organisation has a culture. Spend time observing the day-to-day goings on within, say, a medical practice, a law firm, an airline and a fast food franchise, and you will notice some stark differences. While each business might have common objectives – serving clients, generating profits – it is very likely they go about these objectives in vastly different ways.

Culture, broadly defined, is the personality of an organisation. It is the collective, learned behaviour of its staff (“the way we do things around here”,) and the values, norms and beliefs that shape that behaviour.

Culture drives the behaviour of people. It drives how your staff choose what is done, and what is left undone; what is valued, and what behaviour, actions and outcomes are rewarded. Culture operates (and can be influenced) at three levels:


By |May 30th, 2007|Australian Anthill, Culture|0 Comments

Devaluing music content

Coca-Cola and Apple recently announced they were again collaborating on a massive promotion offering free music downloads for Coca-Cola drinkers, involving two billion specially-marked Coke, Diet Coke and Coke Zero products. The promotion will cover Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the […]

By |May 19th, 2007|Music|0 Comments

Effective Leadership (Australian Anthill)

This is an excerpt of a regular column I write – <strong>Neely Ready</strong> – which appears in Australian Anthill.


While it may be heretical to some, I believe great leaders are made, not born.

Undoubtedly there are those among us who inherited certain traits that naturally lead them to leadership roles. But any individual with the right character, willpower and discipline can become a great leader.

Leadership is important in all areas of life, but given the array of challenges faced by start-ups, including the need to marshal and sustain a team’s enthusiasm and drive in the face of set-backs, the calibre of leadership is one of the most significant determinants of success or failure.

For the most part, companies large and small are over-managed but under-led, so it is important to distinguish between leadership and management. Management is concerned with planning and organisation (the ‘how’). Leadership, on the other hand, is about direction (the ‘why’).


By |May 15th, 2007|Australian Anthill, Leadership|0 Comments

MySpace + LinkedIn – about to stumble?

I’ve recently been doing a bit of thinking about MySpace and LinkedIn, following an interesting discussions on the Market-L discussion list.

Both are approaching inflection points in terms of audience growth (userbase) and business direction, and both appear to be stumbling.

Communities like MySpace only work when people come together to engage around a unifying, shared […]

By |May 11th, 2007|Uncategorized|3 Comments