technology strategy

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Do we need to kill “big data”?

A recent article on Techcrunch made the argument that the term “big data” should be abandoned, on the basis that it has fallen into generic usage and, in any event, no longer represented how organisations are thinking about their data.

Organisations aren’t interested in amassing lots of data, the author – Leena Rao […]

By |January 18th, 2013|Design Thinking, innovation, Strategy, Web 2.0|0 Comments