customer experience

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Breaking free of the website ‘product’ mindset using real-time data and search

(I wrote the following blog post for my new employer’s blog – see the original at http://www.compassitesinc.com/blogs/breaking-free-of-the-website-product-mindset-using-real-time-data-and-search/)

In dozens of large-scale website development projects, I have witnessed well-intentioned project teams repeat the same mistake in prioritizing their time, focus and investments.

The primary driver of project mistakes is the incorrect assumption that the […]

By |January 3rd, 2013|Design Thinking, Search, Web 2.0|0 Comments

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment