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Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment