Web 2.0

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Do we need to kill “big data”?

A recent article on Techcrunch made the argument that the term “big data” should be abandoned, on the basis that it has fallen into generic usage and, in any event, no longer represented how organisations are thinking about their data.

Organisations aren’t interested in amassing lots of data, the author – Leena Rao […]

By |January 18th, 2013|Design Thinking, innovation, Strategy, Web 2.0|0 Comments

Breaking free of the website ‘product’ mindset using real-time data and search

(I wrote the following blog post for my new employer’s blog – see the original at http://www.compassitesinc.com/blogs/breaking-free-of-the-website-product-mindset-using-real-time-data-and-search/)

In dozens of large-scale website development projects, I have witnessed well-intentioned project teams repeat the same mistake in prioritizing their time, focus and investments.

The primary driver of project mistakes is the incorrect assumption that the […]

By |January 3rd, 2013|Design Thinking, Search, Web 2.0|0 Comments

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment

Connectivity ‘lag’ & impact on digital business models

I had one of those ‘gotcha’ moments today.

I’m in the process of moving and, despite my best efforts, find myself in a broadband ‘dead zone’. Not in the sense that I moved to the boondocks, but due to the time it is taking my provider (iiNet) to commission an ADSL2+ service at my […]

By |January 13th, 2009|innovation, Web 2.0|1 Comment

Major Media Failed the 2008 ‘Online Election’

Given how late in the day it is, I suspect everyone is almost over the 2008 US election.

But I wanted to add a note about my experience in trying to monitor the election online today.

I watched the CNN TV coverage live, but wanted to compare/contrast their stats with that of other […]

By |November 5th, 2008|Media, Web 2.0|Comments Off on Major Media Failed the 2008 ‘Online Election’

Are Poor Metrics Holding the Online Industry Back?

A recent survey by McKinsey highlights the growing challenge faced by marketers in deciding how to allocate their media spending:

The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it…A June 2008 McKinsey digital-advertising survey of 340 senior […]

By |October 29th, 2008|Interactive, Media, Strategy, Web 2.0|3 Comments

Risks of the ‘AntiCommons’ and the Gridlock Econony

Michael Heller has just released an ebook Gridlock Economy: The Tragedy of the Anticommons, which provides a short overview of the thinking encapsulated in his new book by the same name.

It provides an interesting counter-point to the growing trend of co-creation and  co-ownership of various assets, from (physical) property through to software, knowledge […]

By |October 24th, 2008|entrepreneurs, innovation, Web 2.0|0 Comments

The next ‘re-intermediation’ business opportunity?

I recently had cause to investigate how you might use a utility/cloud computing service, like Amazon S3, to provide an efficient and modestly priced solution to serving up video-on-demand content services, as an alternative to the more traditional offerings of streaming video platform providers.

I was impressed by the level of intelligence behind not […]

By |July 30th, 2008|entrepreneurs, innovation, Media, Strategy, Web 2.0|3 Comments

$1 CPM industry standard?

I just had a quick scan through a  report by JP Morgan’s Internet analyst Imran Khan, titled Nothing But Net, released in January 2008.

In an almost throw away line, he notes that "ore than 80% of online inventory currently sells for less than a $1 CPM," with an average CPM rate of just […]

By |July 18th, 2008|Media, Web 2.0|2 Comments

Search is Dead

In the past three years, we have witnessed emergent signals of a radical change in the nature of the Internet. Like the transition that preceded it, where its focus shifted from its original, technological orientation to a content-centric positioning, this next phase will bring a dramatic shift in fortunes for some of the major players.

[…]

By |June 28th, 2008|3rd Horizon, Web 2.0|2 Comments