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Email opt-out processes – laggards abound

This past week I invested considerable time getting my Inbox under control.

A lot of the effort involved unsubscribing from electronic newsletters I no longer found useful, and opting out of marketing/promotions databases I found annoying.

Throughout the process I was amazed at the number of organisations/individuals that were still using manual processes to handle subscriptions (e.g. […]

By |July 31st, 2012|Uncategorized|0 Comments

How ready are organisations for digital business? Still surprisingly low.

McKinsey has issued a report outlining the results of global C-level executive survey on readiness/preparedness for digital business.

Three strategic priorities for business are:

1. Big data/analytics – 25% of companies reported this was in the Top 3 corp priorities. A further 26% said it was in the Top 10.
2. Digital marketing (inc. social media) – 25% […]

By |July 3rd, 2012|Uncategorized|0 Comments

Where does the day go?

If you’ve ever found yourself asking yourself what happened to your day, here is some potential insight into the answer…(from the New York Times)

 

 

The question becomes: what behaviours will you change to reduce the amount of time spent doing ‘unproductive’ activities?

Technorati Tags: Information Worker, Email Management, Interruptions, […]

By |June 30th, 2008|Uncategorized|0 Comments

How Big is the Digital Universe?

EMC has just released a white paper (which it sponsored, but which was developed by IDC) titled The Diverse and Exploding Digital Universe.

The white paper provides some eye-opening and thought provoking data points about our increasingly cluttered digital environs.

Some key data points from the report:

The digital […]

By |April 7th, 2008|Uncategorized|0 Comments

Role of mimicry in business negotiation – Lizards that cook!

Several academics recently published an interesting paper with a wicked title: Chameleons bake bigger pies and take bigger pieces: Strategic behavioral mimicry facilitates negotiation outcomes (available as a PDF).

The paper concerns two experiments they undertook to investigate the effectiveness of mimicry. It has long been believed that, in business and social contexts, when […]

By |March 5th, 2008|Uncategorized|0 Comments

Role of mimicry in business negotiation – Lizards that cook!

Several academics recently published an interesting paper with a wicked title: Chameleons bake bigger pies and take bigger pieces: Strategic behavioral mimicry facilitates negotiation outcomes (available as a PDF).

The paper concerns two experiments they undertook to investigate the effectiveness of mimicry. It has long been believed that, in business and social contexts, when […]

By |March 5th, 2008|Uncategorized|0 Comments

Reality Filters

During the holiday break, I finally got around to reading Malcolm Gladwell’s Blink (a highly recommended read). In the book he touches several times on a topic that I find fascinating: reality filters.

I won’t bore you with the scientific details, but cognitive science tells us that we all have special “filters”, which sit […]

By |January 24th, 2008|Uncategorized|0 Comments

‘Geek marketers’ are not the solution

Steve Rubel has an interesting opinion piece in Advertising Age: As Technology Develops, So Does Role of Geek Marketers.

His basic premise is that, given the increasing technification (yes, it is a word) of a range of consumer products, marketing types are often out of their depth, because marketers and technologists speak a different language:

[…]

By |September 4th, 2007|Uncategorized|6 Comments

Engage Me

My Clients and Why They Engage Me

My clients are primarily involved in information-, knowledge- and technology-intensive industries, including media, content development, telecommunications, software development, and applied R&D.

The common theme is that they are experiencing ‘pain’: the pain may be significant and obvious, or emerging; that is, there is an awareness of potential problem that can […]

By |August 28th, 2007|Uncategorized|Comments Off on Engage Me

Changing the Game – Follow-up

In a recent post, I discussed the dramatic disparities in the market capitalisation of PepsiCo and The Coca-Cola Company, as a result of the different market strategies adopted by the two companies.

A good colleague, Bob Houk, had a different take:

Mark:

First, I’m not sure your premise is correct, at least as […]

By |July 13th, 2007|Uncategorized|0 Comments