Strategy

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Do we need to kill “big data”?

A recent article on Techcrunch made the argument that the term “big data” should be abandoned, on the basis that it has fallen into generic usage and, in any event, no longer represented how organisations are thinking about their data.

Organisations aren’t interested in amassing lots of data, the author – Leena Rao […]

By |January 18th, 2013|Design Thinking, innovation, Strategy, Web 2.0|0 Comments

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment

Confessions of an adaptive strategist

Welcome to 2012.

It’s hard for me to believe it, but this blog has lain idle since January 2009. A couple of factors contributed to this *ahem* sojourn.

First, my daughter (Miss Sophie) entered my life and has managed to account for pretty much every spare minute of it since.

Second, there was a trajectory change career-wise. After […]

By |January 24th, 2012|Leadership, Strategy|1 Comment

Are Poor Metrics Holding the Online Industry Back?

A recent survey by McKinsey highlights the growing challenge faced by marketers in deciding how to allocate their media spending:

The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it…A June 2008 McKinsey digital-advertising survey of 340 senior […]

By |October 29th, 2008|Interactive, Media, Strategy, Web 2.0|3 Comments

Returning to Fundamentals – What happens when funding dries up

It’s has been a fair while since my last post, as I’ve been grappling with some interesting strategy issues for a client project.

However, I’ve been having a few conversations with friends and colleagues about the likely impact of the recent economic crisis on the ‘Web 2.0’ scene. These conversations reminded me of a […]

By |October 17th, 2008|Strategy|0 Comments

The next ‘re-intermediation’ business opportunity?

I recently had cause to investigate how you might use a utility/cloud computing service, like Amazon S3, to provide an efficient and modestly priced solution to serving up video-on-demand content services, as an alternative to the more traditional offerings of streaming video platform providers.

I was impressed by the level of intelligence behind not […]

By |July 30th, 2008|entrepreneurs, innovation, Media, Strategy, Web 2.0|3 Comments

Is ‘Born Global’ the new normal for software start-ups?

A scan of recent activity in the Australian start-up sector suggests that, for many Australian new ventures, launch planning is rooted in a single, dominant objective: ensuring the business is “born global.” Nowhere is this mindset more apparent than among software-based start-ups, led by organisations such as Atlassian, Tangler, Freshview, and 3eep, among many.

[…]

By |June 17th, 2008|entrepreneurs, innovation, Strategy, VC|5 Comments

Microsoft’s Bid for Yahoo!

The numbers on this deal are very interesting. Like Microsoft’s acquisition of a minor stake in Facebook, most of the value created in the transaction is strategic – it has less to do with the present value of future cash flow, and more to do with making sure an asset does not fall into a […]

By |February 3rd, 2008|Media, Strategy|1 Comment

OpenSocial – Taking social networking to the next level

For those of you who have met me in person, you’d know that I have long been championing the need for a technology that would enable ‘profile portability’.

A key constraint with social networks is that they force you to choose. You must choose whether you will invest your time and efforts in Facebook, or […]

By |November 6th, 2007|3rd Horizon, Strategy, Web 2.0|2 Comments

Bubble 2.0 – Advertising Platform the Key to Online Domination

The Wall Street Journal Online published an interesting article last week titled Microsoft Fires Volley At Google in Ad Battle, which states in part:

Some industry executives believe the Internet today is facing the sort of turning point that the computer-operating-system sector confronted two decades ago: Whoever controls the technology platform for buying and selling online […]

By |October 2nd, 2007|3rd Horizon, Cash, Media, Strategy, VC, Web 2.0|0 Comments