Design Thinking

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Do we need to kill “big data”?

A recent article on Techcrunch made the argument that the term “big data” should be abandoned, on the basis that it has fallen into generic usage and, in any event, no longer represented how organisations are thinking about their data.

Organisations aren’t interested in amassing lots of data, the author – Leena Rao […]

By |January 18th, 2013|Design Thinking, innovation, Strategy, Web 2.0|0 Comments

Breaking free of the website ‘product’ mindset using real-time data and search

(I wrote the following blog post for my new employer’s blog – see the original at http://www.compassitesinc.com/blogs/breaking-free-of-the-website-product-mindset-using-real-time-data-and-search/)

In dozens of large-scale website development projects, I have witnessed well-intentioned project teams repeat the same mistake in prioritizing their time, focus and investments.

The primary driver of project mistakes is the incorrect assumption that the […]

By |January 3rd, 2013|Design Thinking, Search, Web 2.0|0 Comments

Accelerating shift from marketing to product/service re-design

An interesting new study, conducted by Duke University on behalf of the American Marketing Association, has been published, and is well worth reading.

It provides a number of insights into factors influencing market development, growth strategies, fluctuations in marketing budgets and growth in social media marketing expenditure.

But the table below provides a […]

By |September 19th, 2012|Design Thinking, innovation, Media, Strategy, Web 2.0|1 Comment