Monthly Archives: July 2012

//July

Email opt-out processes – laggards abound

This past week I invested considerable time getting my Inbox under control.

A lot of the effort involved unsubscribing from electronic newsletters I no longer found useful, and opting out of marketing/promotions databases I found annoying.

Throughout the process I was amazed at the number of organisations/individuals that were still using manual processes to handle subscriptions (e.g. […]

By |July 31st, 2012|Uncategorized|0 Comments

How ready are organisations for digital business? Still surprisingly low.

McKinsey has issued a report outlining the results of global C-level executive survey on readiness/preparedness for digital business.

Three strategic priorities for business are:

1. Big data/analytics – 25% of companies reported this was in the Top 3 corp priorities. A further 26% said it was in the Top 10.
2. Digital marketing (inc. social media) – 25% […]

By |July 3rd, 2012|Uncategorized|0 Comments