Monthly Archives: October 2008

//October

Are Poor Metrics Holding the Online Industry Back?

A recent survey by McKinsey highlights the growing challenge faced by marketers in deciding how to allocate their media spending:

The rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it…A June 2008 McKinsey digital-advertising survey of 340 senior […]

By |October 29th, 2008|Interactive, Media, Strategy, Web 2.0|3 Comments

Risks of the ‘AntiCommons’ and the Gridlock Econony

Michael Heller has just released an ebook Gridlock Economy: The Tragedy of the Anticommons, which provides a short overview of the thinking encapsulated in his new book by the same name.

It provides an interesting counter-point to the growing trend of co-creation and  co-ownership of various assets, from (physical) property through to software, knowledge […]

By |October 24th, 2008|entrepreneurs, innovation, Web 2.0|0 Comments

Returning to Fundamentals – What happens when funding dries up

It’s has been a fair while since my last post, as I’ve been grappling with some interesting strategy issues for a client project.

However, I’ve been having a few conversations with friends and colleagues about the likely impact of the recent economic crisis on the ‘Web 2.0’ scene. These conversations reminded me of a […]

By |October 17th, 2008|Strategy|0 Comments