Monthly Archives: March 2008

//March

Recent Q&A session discussing opportunities & challenges for the digital media industry

I recently did a Q&A piece with the editor of the KnowGenesis International Journal for Technical Communication about a range of opportunities and challenges that lay ahead for the digital media industry.

The editor, Saurabh Kudesia, posed some very interesting questions, and I thought I would summarise some of the issues the piece covered.

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By |March 27th, 2008|Media|0 Comments

Key Trends in Digital Media 2008

I launched a regular column in Digital Media magazine (published by Reed Business Australia) this year. Below is an early draft of my first column (which was published in the February issue).

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Increasing Control

A string of 2007 research studies into changing digital media and entertainment consumption habits, including the persuasive survey by […]

By |March 15th, 2008|Interactive, Media|1 Comment

Role of mimicry in business negotiation – Lizards that cook!

Several academics recently published an interesting paper with a wicked title: Chameleons bake bigger pies and take bigger pieces: Strategic behavioral mimicry facilitates negotiation outcomes (available as a PDF).

The paper concerns two experiments they undertook to investigate the effectiveness of mimicry. It has long been believed that, in business and social contexts, when […]

By |March 5th, 2008|Uncategorized|0 Comments

Role of mimicry in business negotiation – Lizards that cook!

Several academics recently published an interesting paper with a wicked title: Chameleons bake bigger pies and take bigger pieces: Strategic behavioral mimicry facilitates negotiation outcomes (available as a PDF).

The paper concerns two experiments they undertook to investigate the effectiveness of mimicry. It has long been believed that, in business and social contexts, when […]

By |March 5th, 2008|Uncategorized|0 Comments

Digital Content Issues Map

I moderated a panel at last week’s AIMIA conference on The Business of Digital Content. The panel itself explored the alternative branded content model that is starting to emerge in response to the fragmentation of traditional media channels.

I was asked by the conference organiser to put together a mindmap of the key issues […]

By |March 3rd, 2008|Interactive, Media|1 Comment